Quality choices

Today it's vital for us to change the trends and change our fast fashion habits by replacing them with quality choices focusing our attention to products with longer lifespans. Which in turn means we have to take better care of our clothes/shoes and not through them out too early.

Many of us are already beginning to change the way we think. But we are easily drawn into all the sales, two for one, half price and so on.

There are still many businesses placing all theyre focuson volume, which in turn leads to hyperconsumption. Creating products with higher quality and lifespan is the most important contribute towards a more sustainable textile and sporting goods industry.

Even though sustainability and environmental issues have been in our minds for some time now, only the last few years ave shown changes in most of us.

Las year we were presented with some large numbers that caused upset and worry in so many of us.

ALFA has always produced shoes with high quality and lifespan. As part of our work towards a more sustainable future we wanted to take this a bit further by introducing a new shoe, constructed in a way that every part of the shoe can be repaired when worn out. Giving the shoes an 'eternal life'.

We called this shoe Impact A/P/S GTX

The shoe has had many positive feedback from conusmers and testers, and we have also received some questions regarding how sustainable is it to repair shoes compaired to buying a new shoe. And wether there's any money to be saved.

Today there' s a lot of focus on cutting emissions, improving quality and reusing materials. Something it really should be.

Most of us have started becoming more aware of our choices on behalf of the environment, but not everyone has considered the changes in cost of the prodcts that are sustainable. A sustainable buy should be seen as an investment and not a consumption.

The goals with sustainable products is that throughout their lifespan they present a far lower carbon footprint than the latter. Products with higher quality and the option to repair will automatically have a longer lifespan and thus reducing carbon footprint by a milestone

However, producing prducts with high quality and a consruction made to last will most likely be more costly. The longer lifespan will however make for a more reasonable compaired to goods with shorter lifespans where you have to replace the whole product more frequently. Which means, buying sustainable products with a longer lifespan is an investment in the environment and your wallet.

The best thing about Impact A/P/S GTX is the fact that you will gain over time by reducing your carbon footprint and lowring your cost throughout the products cycle. We have set forward a little calculation showing just how much you can save over time by investing a little extra in Impact A/P/S GTX

We hope this makes your choice a little easier by shoeing you just how much you can save over time by choosing sustainability.

The numbers below are only a cut out of a larger calculation where you can see the differences in NOK and carbon emission over a 30 year period.

Se the whole calculation here (Norwegian)

Read more about Impact A/P/S GTX

An important part of the long term sustainable initiative Alfa for life ™

Impact A / P / S GTX is the first shoe in our new focus on sustainable products. We will take on board everything we have learned during the development of Impact A / P / S GTX and continue to strive for ways to develop smart contractions and use high quality sustainable materials.

The first step towards our sustainable future in ALFA For Life™

Our company will over time continue our work by finding the most sustainable materials, components and solutions - and wish to be honest and transparent in everything we do. The launch of Impact A/P/S is a part of this work and ALFA will continue in the development of ALFA For Life™-products going forward.

Read more about ALFA for life™


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